Crafting Perfection: AI’s Promise for Future Customer Journeys

38.57% of executives view “Seamless Digital-Physical Integration” as critical to their operation

The survey highlighted that 38.57% of executives view “Seamless Digital-Physical Integration” as critical, pointing to the challenge of adapting retail strategies to the consumerization of technology. This shift towards integrating AI, AR, and VR technologies is essential for creating personalized and immersive customer experiences that bridge the gap between online and physical realms, enhancing the overall consumer journey and meeting evolving market expectations.

The emphasis on aligning customer experiences across different channels and life situations reflects a broader industry trend towards holistic and adaptable customer engagement strategies. The data indicates a growing demand for solutions that not only match digital maturity levels across various platforms but also overcome barriers to deliver a consistent and satisfying consumer experience.

58.4% OF CONSUMERS in 2024 are favoring Virtual Fitting Rooms and Try-Ons compared to 32% in 2019

In 2024, 58.4% of consumers favor virtual fitting rooms and try-ons, a significant increase from 32% in 2019. This trend highlights the growing acceptance and demand for immersive, technology-driven shopping experiences. This shift towards integrating AI, AR, and VR technologies is essential for creating personalized and immersive customer experiences that bridge the gap between online and physical realms, enhancing the overall consumer journey and meeting evolving market expectations.

The emphasis on aligning customer experiences across different channels and life situations reflects a broader industry trend towards holistic and adaptable customer engagement strategies. The data indicates a growing demand for solutions that not only match digital maturity levels across various platforms but also overcome barriers to deliver a consistent and satisfying consumer experience.

• AI in Decision-Making and Analytics.
• Integrating AI and AR into Consumer Retail.
• AI’s Influence in Content and Media.
• Strategic Approaches in the AI and AR Landscape.
• AI for Sustainable Business Practices.
• Elevating Customer Experience with AI.
• Innovative AI and AR Marketing Strategies.
• VR/AR as Game-Changers in Customer Engagement.
• The Role of Biometrics in AI-Driven Interactions.
• Bridging Digital and Physical Retail.