Rob Parish is a seasoned technology leader and the Senior Director of Data & AI Solutions at Dell, where he collaborates with customers and partners to develop AI-driven capabilities that accelerate business transformation. With deep expertise in AI/ML architectures, modernized data management, and AI infrastructure optimization, Rob focuses on enabling predictive and generative AI use cases through best-in-class technology, strategic partnerships, and scalable enterprise solutions. Rob specializes in driving AI adoption by integrating pre-trained and custom-trained models with optimized toolchains and advanced data pipelines. His work spans AI workloads across Edge, private and co-located data centers, and public cloud services, ensuring businesses can deploy AI at the speed and scale required. He also helps organizations build strong business cases for AI, defining program structures, KPIs, and delivery models to measure success. Committed to innovation, Rob continuously engages with strategic partners and service providers to enhance AI capabilities while maintaining resilience, security, and interoperability within evolving technology ecosystems.